MD Desk
Designer Pooja Shukla
Exclusive Interview with Leading Magazine
Vedic has seen very aggressive growth in past years with 100% growth and in a few years, the brand got to see 200% too, which brought the brand to present size. Vedic started in 2008 with 3 employees and 1 store to present the size of the company of 110 stores and 300 employees. As for the future we are targeting at least YOY 50% growth and pray to do better.
About the brand:
How it came about; when, where, founders, initial seed money to launch brand; any interesting anecdote from the time the brand was launched to date Vedic started in 2008 on a very small scale with a single store on CG Road, Ahmedabad. The founder Pooja Shukla’s main idea behind this venture was to cater the need of high quality garments in an affordable price range which could make any female stand out in crowd. Keeping that in mind Vedic was launched with seed money of 5 lakh.Initially by participating in multiple exhibitions all across the nation Vedic gained revenues as well as name. Soon people started recognizing Vedic for its good quality and creative designing.With a long list of loyal customers Vedic soon became very popular among confident, elite, educated and smart females.Soon Vedic tied up with large formats and online portals and today it is available pan India in 70 major cities of The nation.
Name of founder?A bit about his/her / their / background; first generation entrepreneurs?
To accomplish one’s dreams, one needs to have confidence, dedication and commitment towards it. One such example is Mrs. Pooja Shukla, who through her hard efforts and dedication established a mark for herself and her brand – ‘Vedic’ in Ahmedabad and turned her dreams into reality. From a very young age, she started to design and create her own garments, loved to stitch and draw sketches, which ultimately developed into a passion for her.Yes she is a first generation entrepreneur.
Strategy to counter competition and stand out in a cluttered market place:
Our Collection range from basic to fusion to high fashion. We experiment in fabric keeping in mind the trend and climate. A range includes from office to evening wear. We also ensure that our customers get the best design of the season and satisfaction.
Strategy to counter competition and stand out in a cluttered market place:
Our Collection range from basic to fusion to high fashion. We experiment in fabric keeping in mind the trend and climate. A range includes from office to evening wear. We also ensure that our customers get the best design of the season and satisfaction.
Brand Ambassador:
Brand Collaborated With Janki Bodiwali, a Well-known Actress,Who Featured in Chhello Divas, Tamburo, O!Tareeee. The Brand collaborated With Many of The Famous Celebrities Like Bhakti Kubavat Helly Shah, Meher Mahajan.
