About us

EMPOWER, SUSTAIN, AND TRANSFORM

Our Story

CELEBRATING WOMEN & HONORING TRADITION

Founded with a passion for traditional elegance and contemporary style, Vedic Fashion brings you a curated collection of ethnic wear that celebrates India’s rich cultural heritage. Our designs are a blend of timeless tradition and modern aesthetics, created for the woman who cherishes her roots while embracing the future. Every piece we create is a testament to our commitment to quality, craftsmanship, and ethical practices.

Our Vision

REVIVING HERITAGE, CREATING TOMORROW'S CLASSICS

We envision a world where fashion is not just a statement of style but a force for good. Our mission is to create clothing that empowers women, supports communities, and protects the environment. Through our carefully curated collections and responsible business practices, we strive to make a positive impact on society and the planet.

ROOTED IN TRADITION

Born in 2008 from a passion for ethnic fashion, Vedic Apparel Private Limited emerged under the vision of Pooja Shukla. Starting in a modest space, Pooja’s dedication to creating exquisite ethnic wear for women has transformed a simple idea into a brand cherished across India.

The Journey of Vedic Fashion : A Story of Passion and Growth

In the heart of 2008, a single idea ignited the creation of Vedic Vedic Fashion, a brand that would go on to redefine women's ethnic fashion in India. Founded by the visionary entrepreneur Pooja Shukla, the journey of Vedic Apparel is a testament to passion, dedication, and the relentless pursuit of excellence.

The Humble Beginnings: 2008

It all began in a small room, where Pooja Shukla, armed with a deep love for ethnic fashion, started Vedic Fashion. With capital money of 5 lakhs and team of 3 people With a singular focus on providing women with exquisite ethnic wear, she embarked on a journey that would soon capture the hearts of customers across the country.

A Vision Expanding: Pan India Stores

As Vedic Fashion began to gain recognition for its quality and style, the brand took a bold step by opening its own retail stores across India. From north to south, east to west, Vedic Fashion stores became destinations for those seeking elegant and authentic ethnic wear. These stores served as physical embodiments of the brand's commitment to tradition and innovation.

Collaborations with Renowned Retailers: Reliance, Centro, Trends, Shopperstop

The excellence of Vedic Fashion creations caught the eye of major retail giants in India. Collaborations with esteemed names like Reliance, Centro, Trends, and Shopperstop allowed Vedic Apparel to bring its unique blend of tradition and modernity to an even wider audience. These partnerships not only expanded the brand's reach but also reinforced its reputation for quality.

Embracing the Digital Age: Online Presence

Recognizing the changing landscape of retail, Vedic Fashion ventured into the digital realm. The brand's presence on multiple online marketplaces such as Myntra, Amazon, Flipkart, Ajio, and Limeroad made its exquisite ethnic wear accessible to customers with a penchant for online shopping. The digital space allowed Vedic Fashion to reach fashion enthusiasts nationwide.

Vedic Fashion Home: VedicFashion.com

Vedic Fashion commitment to staying connected with its customers led to the creation of its own website, VedicFashion.com. This platform serves as a virtual boutique, offering customers a seamless shopping experience where they can explore the brand's collections, discover new trends, and make purchases from the comfort of their homes.

The journey of Vedic Fashion is a testament to the power of one woman's vision and determination. From a humble room to pan-India stores, from collaborations with renowned retailers to a strong digital presence, Vedic fashion continues to evolve while staying true to its core values of tradition, quality, and style. As the brand looks ahead, it does so with gratitude for its remarkable journey and excitement for the future of ethnic fashion in India.

"AS A WOMAN ENTREPRENEUR, I BELIEVE IN THE POWER OF TRADITION TO INSPIRE MODERN ELEGANCE. DRIVEN BY A DEEP LOVE FOR ETHNIC FASHION, IT IS MY MISSION TO CREATE A BRAND THAT NOT ONLY CELEBRATES THE RICH HERITAGE OF INDIA BUT ALSO EMPOWERS WOMEN TO FEEL CONFIDENT AND BEAUTIFUL IN EVERY PIECE THEY WEAR."

Pooja Shukla — Founder and Visionary Leader

CORPORATE SOCIAL RESPONSIBILITY

At Vedic Fashion, we believe in giving back. Our CSR initiatives are designed to uplift communities and protect the environment. From ethical sourcing to women empowerment, we are committed to making a positive impact.

Our collections are crafted with sustainability in mind. By focusing on ethical practices and eco-friendly materials, we aim to reduce waste and contribute to a healthier planet.

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