About us

In the heart of 2008, a single idea ignited the creation of Vedic Apparel Private Limited, a brand that would go on to redefine women's ethnic fashion in India. Founded by the visionary entrepreneur Pooja Shukla, the journey of Vedic Apparel is a testament to passion, dedication, and the relentless pursuit of excellence.

The Humble Beginnings: 2008
It all began in a small room, where Pooja Shukla, armed with a deep love for ethnic fashion, started Vedic Apparel Private Limited. With a singular focus on providing women with exquisite ethnic wear, she embarked on a journey that would soon capture the hearts of customers across the country.

A Vision Expanding: Pan India Stores
As Vedic Apparel began to gain recognition for its quality and style, the brand took a bold step by opening its own retail stores across India. From north to south, east to west, Vedic Apparel's stores became destinations for those seeking elegant and authentic ethnic wear. These stores served as physical embodiments of the brand's commitment to tradition and innovation.

Collaborations with Renowned Retailers: Reliance, Centro, Trends, Shopperstop
The excellence of Vedic Apparel's creations caught the eye of major retail giants in India. Collaborations with esteemed names like Reliance, Centro, Trends, and Shopperstop allowed Vedic Apparel to bring its unique blend of tradition and modernity to an even wider audience. These partnerships not only expanded the brand's reach but also reinforced its reputation for quality.

Embracing the Digital Age: Online Presence
Recognizing the changing landscape of retail, Vedic Apparel ventured into the digital realm. The brand's presence on multiple online marketplaces such as Myntra, Amazon, Flipkart, Ajio, and Limeroad made its exquisite ethnic wear accessible to customers with a penchant for online shopping. The digital space allowed Vedic Apparel to reach fashion enthusiasts nationwide.

Vedic Apparel's Home: VedicFashion.com
Vedic Apparel's commitment to staying connected with its customers led to the creation of its own website, VedicFashion.com. This platform serves as a virtual boutique, offering customers a seamless shopping experience where they can explore the brand's collections, discover new trends, and make purchases from the comfort of their homes.

The journey of Vedic Apparel Private Limited is a testament to the power of one woman's vision and determination. From a humble room to pan-India stores, from collaborations with renowned retailers to a strong digital presence, Vedic Apparel continues to evolve while staying true to its core values of tradition, quality, and style. As the brand looks ahead, it does so with gratitude for its remarkable journey and excitement for the future of ethnic fashion in India.